SALES FUNDAMENTALS Download Fact Sheet
This class will cover core ideas involved in the selling of technical services to the lay public, as well as within the piano trade. Detailed handouts will be included. Emphasis is on the principles at work in “sales situations”, and the common pitfalls faced by piano technicians. Attendees will gain insight into their current selling methods, while exploring opportunities for improvement in a relaxed, non-threatening forum. There are many worksheets included, so that attendees can customize the ideas for their own use. The class is conducted with lecture/discussion, slides and handouts; with the emphasis on knowledge & skills transfer.
Some of the topics that will be covered:
Business & Self assessment
Principles behind selling
Common problems for piano technicians
“Sales” situations we face as piano technicians
Psychology, ‘sales reluctance’…. why it’s OK to sell
Connecting the dots for your customer
Understanding others, so they can trust & understand us
People skills, communication tools and handling objections
Alignment: Building trust
Re-alignment: How to handle an upset customer
Trade relations: Sales situations within the trade
SPEAKER BIO:
Copyright 2005 Brad Smith Piano
Services:
Piano Tuning, Repair, Regulation, Servicing, Evaluation, Appraisal, Moving,
Storage, Removal, Disposal, Rebuilding, Restoration, Refinishing and
Instruction. New Hampshire, Massachusetts, Vermont, Maine, Connecticut,
New York, Rhode Island CT, NY, VT, ME, NH, MA, RI